How not to get boggled by toggles


  • Think in terms of things being turned “on” or turned “off”.
  • Fill in the blank: “when this is turned on, the customer can __________.
  • What you use to fill the blank is your toggle label, or very close!
  • Enable, disable, activate and deactivate are often the least helpful words you can put next to a toggle because they emphasise the state of the feature, not what the customer can do with it.

Turn on, turn off

Elucidate the state

In practice

Want more?

Extra fun: The pains of localising “on” and “off”



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The grumpy old UX writer

Welcome. I’m an older guy working in tech, so please forgive my grumpiness 😒 I’ve worked as a UX writer for 12 years and will likely be doing it when I retire.